The new legislation extends both the protections available to consumers, as well as the obligations applicable to e-commerce retailers.
By Brian A. Meenagh and Avinash Balendran

With its recent implementation of a new consumer protection law, the United Arab Emirates has taken a significant step forward in protecting the rights of consumers. The new legislation — Federal Law No. (15) of 2020 (the New CPL) — entered into force on 16 November 2020, repealing Federal Law No. (24) of 2006. In particular, the New CPL extends both the protections available to consumers, as well as the obligations applicable to e-commerce retailers.
One stand-out provision in the New CPL is Article 4(5), which places an obligation on Entities (as defined below) to protect “consumers’ privacy and data security”. Article 4(5) also implies that Entities should not use consumer data for “the purposes of promotion or marketing”.
The UK government has released a consultation advocating the introduction of sweeping new requirements for service providers to share both consumer data (upon request) and data regarding their own products and services, with third parties. The proposals, released on 11 June 2019 by the Department for Business, Energy and Industrial Strategy (BEIS) in its Smart Data report and consultation, are indicative of a wider drive toward requiring companies to free up access to the data they hold. The drivers behind this include a desire to increase competition, foster the growth of data-driven services, and improve consumer choice.
Will societies of the future be ruled by algocracy, in which algorithms decide how humans are governed? Charles Randell, Chair of the Financial Conduct Authority (FCA) and Payment Systems Regulator, addressed how to avoid this hypothetical scenario in a broad-ranging