Despite progress, the online advertising industry and UK regulators are still at odds over the “legitimate interest” definition under the GDPR. By Olga Phillips and Elizabeth Purcell Following publication of the UK Information Commissioner’s Office’s (ICO’s) report on adtech and real time bidding in June 2019, the ICO has been working closely with the online … Continue Reading
UK data protection regulator demands companies in the RTB ecosystem re-evaluate privacy notices, use of personal data, and lawful basis. By Robert Blamires, Calum Docherty, Laura Holden, and Lucy Tucker The UK Information Commissioner’s Office’s (ICO’s) latest report into adtech and real time bidding (RTB) (the ICO Report) provides a stark assessment of the adtech … Continue Reading
The closure of four cases involving targeted advertising provides lessons for navigating compliance standards under the GDPR. By Myria Saarinen and Elise Auvray Four French advertising technology companies that received a warning in 2018 from the French Data Protection Authority (CNIL) have all implemented the regulator’s required changes. The recent closure of the cases highlights … Continue Reading
