Global Privacy & Security Compliance Law Blog

Tag Archives: adtech

Adtech and Real Time Bidding in the Regulatory Crosshairs

UK data protection regulator demands companies in the RTB ecosystem re-evaluate privacy notices, use of personal data, and lawful basis. By Robert Blamires, Calum Docherty, Laura Holden, and Lucy Tucker The UK Information Commissioner’s Office’s (ICO’s) latest report into adtech and real time bidding (RTB) (the ICO Report) provides a stark assessment of the adtech … Continue Reading

What Companies Can Learn From CNIL’s Privacy Consent Cases on Targeted Marketing … in 60 Seconds

The closure of four cases involving targeted advertising provides lessons for navigating compliance standards under the GDPR. By Myria Saarinen and Elise Auvray Four French advertising technology companies that received a warning in 2018 from the French Data Protection Authority (CNIL) have all implemented the regulator’s required changes. The recent closure of the cases highlights … Continue Reading
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