Virginia Consumer Data Protection Act

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Florida’s law introduces novel provisions that depart from existing US state privacy laws, which businesses will need to carefully consider.

By Jennifer C. Archie, Clayton Northouse, Joseph C. Hansen, and Austin L. Anderson

Key Takeaways:

  • On June 7, 2023, Florida’s governor signed the Digital Bill of Rights into law, set to go into effect on July 1, 2024.
  • Unique to Florida, the law mainly targets very large enterprises, adopting a revenue threshold of at least $1 billion gross annual revenue for many of its requirements, and regulating companies engaged in specific enumerated digital lines of business.
  • The law also imposes obligations on all for-profit businesses (regardless of revenue threshold) that do business in the state and “sell” the sensitive personal data of Florida consumers.
  • Many of the law’s requirements are modeled off of Virginia’s privacy law, but covered businesses will need to pay special attention to unique requirements around consumer rights, privacy policy disclosures, and restrictions on data obtained from consumers under the age of 18.
  • The Florida Attorney General has exclusive enforcement authority, and penalties can reach up to $150,000 for certain violations, including failure to correct or delete a consumer’s personal data.
  • Favorably, the law provides a discretionary 45-day right to cure.

Utah enacts data privacy legislation in the mold of California, Colorado, and Virginia, but with less onerous requirements for businesses, in what is expected to be a model for more states going forward.

By Jennifer Archie, Michael Rubin, Joseph Hansen, and Wesley Tiu

On March 24, 2022, Utah Governor Spencer Cox signed the Utah Consumer Privacy Act (UCPA), making Utah the fourth US state to enact comprehensive data privacy legislation. The UCPA was introduced on February 17, 2022, and sped through the state legislature, receiving final passage on March 3, 2022.

The UCPA, which is set to take effect on December 31, 2023, builds off existing and forthcoming privacy legislation in California, Colorado, and Virginia, but lightens some of the compliance burdens on businesses. The UCPA does not impose any new privacy obligations on businesses that are not already required in California, and businesses will be familiar with the UCPA’s requirements — all of which have appeared in existing and forthcoming state data privacy laws. In a welcome change for businesses, however, the UCPA is narrower in certain respects as compared to its analogues in California (CCPA/CPRA), Colorado (CPA), and Virginia (VCDPA). (See, e.g., Virginia Consumer Data Protection Act: Second US State Passes Comprehensive Data Privacy Legislation.)

The UCPA represents the latest in a string of state privacy laws that seek to fill a nationwide gap while Congress continues to debate the merits of a federal data privacy law. The UCPA marks a slightly different variation, as it appears to have been more directly informed by industry groups such as TechNet and the State Privacy Security Coalition. These industry groups are working toward a uniform set of privacy laws in the United States, and Utah could set an example for additional states.

This blog post discusses some of the UCPA’s key provisions.