Texas Data Privacy & Security Act

Florida’s law introduces novel provisions that depart from existing US state privacy laws, which businesses will need to carefully consider.

By Jennifer C. Archie, Clayton Northouse, Joseph C. Hansen, and Austin L. Anderson

Key Takeaways:

  • On June 7, 2023, Florida’s governor signed the Digital Bill of Rights into law, set to go into effect on July 1, 2024.
  • Unique to Florida, the law mainly targets very large enterprises, adopting a revenue threshold of at least $1 billion gross annual revenue for many of its requirements, and regulating companies engaged in specific enumerated digital lines of business.
  • The law also imposes obligations on all for-profit businesses (regardless of revenue threshold) that do business in the state and “sell” the sensitive personal data of Florida consumers.
  • Many of the law’s requirements are modeled off of Virginia’s privacy law, but covered businesses will need to pay special attention to unique requirements around consumer rights, privacy policy disclosures, and restrictions on data obtained from consumers under the age of 18.
  • The Florida Attorney General has exclusive enforcement authority, and penalties can reach up to $150,000 for certain violations, including failure to correct or delete a consumer’s personal data.
  • Favorably, the law provides a discretionary 45-day right to cure.

The stringent law introduces several novel obligations and a unique approach to determining applicability that may broaden its reach.

By Clayton Northouse, Michael H. Rubin, and Robert Brown

On June 18, 2023, Texas enacted the Texas Data Privacy & Security Act (TDPSA), which will largely take effect in just over a year on July 1, 2024. The TDPSA follows in the footsteps of 10 other comprehensive US state privacy laws but sits decisively on the more stringent end of the spectrum.

While the TDPSA is generally modeled after the Virginia Consumer Data Protection Act (VCDPA), it adopts many of the more consumer-friendly components of more recently enacted laws. It also introduces several novel obligations and a unique approach to determining applicability that may broaden its reach.

In light of these factors and considering the size of the Texas economy and population, the TDPSA may prove to be the most impactful state privacy law since the California Consumer Privacy Act (CCPA), which was enacted in 2020.