Iowa’s new data privacy law, which will come into force in 2025, adds to an increasingly complex patchwork of state laws.

By Robert Blamires, Clay Northouse, Michael Rubin, Robert Brown, Joseph Hansen, and Zac Alpert

On March 28, 2023, Iowa became the sixth US state to pass a comprehensive privacy law. The Iowa data privacy law (SF 262) (Iowa Privacy Law) was passed unanimously by the state House and Senate, and signed by Governor Kim Reynolds.

The Iowa Privacy Law imposes requirements similar to those already required by other state privacy laws—most notably, Utah. The key task for companies subject to the law will be to ensure that their existing measures cover personal data collected about Iowa residents, for example, by extending their privacy notices, contracts, and user rights mechanisms to include Iowa consumer personal data.